Privacy Policy
Last Updated: October 24, 2023
MemoriaLife Technologies ("we," "us," or "our") is committed to protecting your privacy and the sanctity of your digital legacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our preservation services. By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.
1. Information We Collect
We collect information that alone or in combination with other data could be used to identify you ("Personal Information").
a. Personal Identity Information (PII)
- Name, email address, phone number, and postal address.
- Payment information (processed via secure third-party gateways like Razorpay; we do not store full card details).
- Identity verification documents (e.g., Aadhar, Passport) required for legal consent verification.
b. Biometric and Artifact Data
- Voice Samples: Audio recordings provided by you for the purpose of voice cloning.
- Visual Data: Photographs and video footage used for 3D avatar creation and facial mapping.
- Personal History: Textual data, stories, memories, and personality traits submitted via our Essence Forms.
c. Usage Data
We may automatically collect information on how the Service is accessed and used, including your computer's Internet Protocol (IP) address, browser type, and diagnostic data.
2. How We Use Your Information
We use the collected data for the sole purpose of creating and maintaining your digital legacy:
- To generate and render the AI Persona (Voice and/or Visual).
- To train specific, isolated neural network models ("The Model") based on your unique data.
- To provide customer support and process transactions.
- To verify legal consent and next-of-kin authorization.
3. AI Model Training & Integrity
Your trust is our currency. We adhere to strict ethical guidelines regarding AI training:
- Isolated Instances: Your data is used exclusively to train your specific model. It is never aggregated into a public dataset or used to improve general-purpose foundational models (e.g., GPT, Claude) without your explicit, written "Opt-In" consent.
- Non-Transferable: The voice and personality models created are non-transferable. They cannot be exported for use in third-party applications, ensuring they cannot be used for deepfakes or unauthorized content generation.
- Frozen State: Unless updated by you, the AI model is "frozen" at the time of creation to preserve the authenticity of the persona.
4. Data Storage & Security
We employ military-grade security measures to protect your digital legacy:
- Encryption: All data at rest is encrypted using AES-256. Data in transit is protected via TLS 1.3 protocols.
- The Vault: Sensitive biometric data is stored in isolated "Vaults" with strict access controls. Only authorized engineers have temporary access during the creation phase.
- Access Keys: Post-creation, access to the AI Persona is controlled entirely by cryptographic keys held by the Account Owner and designated Beneficiaries.
5. Data Retention
We retain your Personal Information and Biometric Data only for as long as is necessary for the purposes set out in this Privacy Policy.
- Active Subscriptions: Data is retained indefinitely as long as the subscription (hosting fee) is active.
- Lapsed Subscriptions: If a subscription lapses, we provide a 90-day grace period. After this period, the data is moved to "Cold Storage" for 1 year before permanent deletion.
- Upon Request: You may request immediate deletion of your data at any time (Right to Erasure).
6. Sharing of Data
We do not sell, trade, or rent your personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners.
Third-Party Service Providers
We may use third-party service providers (e.g., Cloud Hosting Providers like AWS/Google Cloud, Payment Processors like Razorpay) to help us operate our business. These parties are contractually obligated to keep your information confidential and secure.
7. Your Data Rights
Under applicable data protection laws (including the Digital Personal Data Protection Act), you have the following rights:
- Right to Access: You can request copies of your personal data.
- Right to Rectification: You can request that we correct any information you believe is inaccurate.
- Right to Erasure ("Right to be Forgotten"): You can request that we erase your personal data and destroy any AI models derived from it.
- Right to Data Portability: You can request that we transfer the data that we have collected to another organization, or directly to you, in a machine-readable format.
8. Children's Privacy
Our Service does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from children without verified parental consent. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.
10. Contact Us
If you have any questions about this Privacy Policy, please contact us:
By email: privacy@memorialife.in
By mail: Data Protection Officer, MemoriaLife Technologies, 124 Cyber City, DLF Phase 2, Gurugram, Haryana, India.